The Marketing Funnel: Understanding the Path to Purchase.

The Marketing Funnel: Understanding the Path to Purchase.

Did you know your customers go through a series of steps that lead them to purchase your product or service? The Marketing Funnel is a guide marketers use to represent the buyers’ path to purchase. It consists of the following segments: Awareness, Interest,...

Why the highest bid doesn’t always win with Google Ads.

Why the highest bid doesn’t always win with Google Ads.

First off, what is the Google Ads platform? Google Ads (previously named Google AdWords) is a paid advertising platform that allows anybody to reach potential customers in pivotal moments along the consumer’s journey. Billions of times per day, people rely on Google...

We heard it through the Grapevine DFW is great for business.

We heard it through the Grapevine DFW is great for business.

Adcoast is a new member of the Grapevine Chamber of Commerce. Have you noticed businesses flocking to Dallas and Fort Worth? With all the opportunities that come with a growing market, also come challenges. How do small businesses continue to stand out in an ever...

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